Full brand identity development for a wellness and spiritual podcast, working closely with the client from the ground up to find the brand’s true essence. The visual direction landed somewhere bold and feminine, anchored by a custom logo mark drawn from the client's personal journey of finding her voice. The eye at the center of the symbol speaks to divine vision, with radio-like waves radiating outward, tying the spiritual and the sonic together. The project spanned a full logo suite, custom typography, color palette, social media launch materials, animation, and art direction for the client's photography suite. Included in the bottom is initial pitch concepts and an intro video I edited + animated.