Logo and type treatment designer for goodboy, a matcha offshoot of Monty's Good Burger launched in time for their 2025 Coachella and Stagecoach stands. The brief was to build something that felt like its own thing, a hand-drawn, easygoing mark that carried a different energy than Monty's without losing the family resemblance. Below are the final logos, social interactions, and the initial logo concept pitch.